Before or after having planned editorial pages, you can also plan advertising formats. An advertising format is a Placeholder on which you can place an advertisement booking.
From the Advertising Format Tool, you can select the advertising format you prefer and drag and drop it into a specific page, to book a place.
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<img style="-webkit-user-select:none; display:block; margin:auto;" src="http://docs.tellnet.it/download/attachments/9404604/SMALL_BANNER_White.gif" align="left" onclick="tell_toggle_visibility('tell_video');">
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<div id="tell_video" style='display:none'>
<iframe width="960" height="540" src="https://www.youtube.com/embed/5364sLEyvZ4?rel=0&showinfo=0" frameborder="0" allowfullscreen></iframe>
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An advertising placeholder is an advertising format which can be placed on page. An advertising placeholder can be then updated with an advertising booking.
It's possible to place an advertising placeholder by doing the following:
1) Select the advertising format to be placed from the Advertising Format Tab.
2) Drag and drop it into a specific page.
You can 
| Note |
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| N.B. It's possible to assign a NOTE to each Advertising Format Placeholder |
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| by right-clicking on it |
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| and choosing “Modify notes”. |
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| Tip |
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An advertising placeholder can be easily identidied on the flat plan because it's displayed with one diagonal line. It differs from an advertising booking because the advertising booking is displayed with 2 diagonal lines. |
UC-017
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