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Before or after having planned editorial pages (or also during), you can also plan advertising formats.

An advertising format is a Placeholder on which you can later place an advertisement booking.
 

1) Select the advertising format you prefer from the Advertising Format Tab (in the advertising formats tab you will find all the formats that have been pre-configured in the administration of TIMONE System)

2) Drag and drop it into a specific page to book a place

...

This function may be used when no bookings have arrived in the system yet, but you want to start reserving this space for a special need / customer.